TOURISM MALAYSIA, MITSUIT OUTLET PARK LAUNCH 'TOURIST PRIVILEGE CARD' REWARDS INTERNATIONAL VISITORS!

TOURISM Malaysia and Mitsui Outlet Park KLIA Sepang (MOP KLIA) have officially launched the Tourist Privilege Card (TPC) campaign, a strategic partnership designed to bolster the national Visit Malaysia 2026 (VM2026) initiative. 

The collaboration aims to strengthen the country’s tourism ecosystem by positioning Malaysia as a premier international shopping and lifestyle destination.

The  formal signing ceremony was officiated by Deputy Minister of Tourism, Arts and Culture, Chiew Choon Man and witnessed by Daisuke Nihei. Minister and Deputy Chief of Mission, Embassy of Japan in Malaysia; Chua Choon Hwa, Deputy Secretary General (Tourism) MOTAC;  Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia and the distinguished representatives from the Mitsui Fudosan Group and Mitsui Outlet Park KLIA.

This initiative is viewed as a significant milestone in the national agenda to revitalise the tourism industry and increase its economic contribution.

During the launch, Chiew Choon Man highlighted the importance of public-private collaboration as a key success factor for VM2026. 

He noted that MOP KLIA’s strategic location near the Kuala Lumpur International Airport makes it a vital gateway for international visitors seeking a world-class shopping experience.

The Deputy Minister further stated that the TPC initiative is expected to stimulate visitor spending and support a resilient, people-centric tourism economy in line with Malaysia MADANI principles and VM2026 objectives.

PHOTO kredit: Bernama.

Meanwhile, Daisuke Nihei noted that the collaboration reflects the shared commitment of both countries and MOP KLIA to supporting Malaysia’s national tourism agenda through the provision of competitive incentives and visitor-focused facilities. 

As part of the partnership, the Tourist Privilege Card (TPC) campaign will offer exclusive rewards to international visitors from 12 February to 12 May 2026. 

Visitors who spend RM2,500 and above in a single receipt at participating outlets will be entitled to redeem an exclusive cabin-size travel luggage, while those who spend RM300 and above may redeem a MOP KLIA Travel Scale. 

Redemptions are limited to one per eligible visitor per day, on a first-come, first-served basis while stocks last. 

Beyond retail rewards, the partnership will also encompass joint marketing initiatives, national and international events, and other collaborative programmes between Japam and Malaysia, aimed at attracting more visitors, stimulating local economic growth and increasing tourism receipts.

This collaboration supports the successful delivery of Visit Malaysia 2026 (VM2026) while further enhancing Malaysia’s appeal as a vibrant, world-class tourism destination and premier shopping haven. 

On another note, the mall’s management reaffirmed its commitment to showcasing Malaysian homegrown brands as part of its broader effort to offer visitors a balanced retail experience that blends international and local elements. 

"Several local brands, including homegrown names such as Sembonia, are already present at the location, reflecting ongoing efforts to highlight Malaysian products to a global audience," said TJ Cheah, Deputy Managing Director, MFMA Development Sdn Bhd. (pix below, fourth from right) during a press conference held at The Coach Cafe.

Cheah added, the mall has consistently invited smaller local entrepreneurs and vendors to participate through temporary kiosks, food stalls and pop-up retail spaces to introduce local culture and products to visitors. 

While many were given opportunities to operate within the premises, some smaller businesses were unable to sustain their presence long term due to operational and business suitability challenges.

Despite this, the mall stressed that invitations to local entrepreneurs remain open. 

"Efforts to reach out, engage and encourage Malaysian sellers to participate will continue as part of a long-term strategy to strengthen the local retail ecosystem within the development. 

"The goal is to allow both international tourists and local shoppers to experience Malaysian culture and products within a professionally curated, internationally styled retail environment," added Cheah.

He noted that integrating local brands alongside global retailers is key to positioning the destination as more than just a shopping hub, but also a platform to introduce Malaysian creativity and products to international visitors. 

For more information, visit Tourism Malaysia’s website www.tourism.gov.my and its social media platform. 

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