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KUALA Lumpur
- A momentous occasion unfolded  recently, as International College of Management & Sports (ICMS), DrSound Productions and Megastar Arena, joined forces in a historic Memorandum of Agreement (MoA) signing ceremony, heralding the dawn of the innovative TVET Train2Place scheme.


This groundbreaking initiative promises to revolutionize vocational education, offering a blend of innovation, practicality, and enjoyment.

The ceremony, held at the prestigious Megastar Arena, a renowned entertainment venue in Kuala Lumpur, known for its state-of-the-art facilities and vibrant atmosphere, was graced by esteemed guests from the industry and government, as well as members of the media.

In the dynamic landscape of Malaysia's post-COVID recovery, the audio visual and lighting (AVL) industry has not only weathered the challenges but has emerged as a beacon of economic revival. 

However, amidst this success, a critical challenge has surfaced – a shortage of skilled professionals at various levels within the industry. 

Recognizing this crucial gap, the collaborative initiative between the ICMS, DrSound Productions  and Megastar Arena aims to address this talent deficit and fortify the industry's workforce.

“The need to have certified and knowledgeable skilled crew is in very much demand not only to industry vendor partners but also to the hotel industry, government halls, houses of worship and event venues. Experienced and skilled event crew have gone up the ladder and are now in demand not only in Malaysia but also in the rest of South East Asia. AVL vendors in Singapore, Cambodia, Thailand & Vietnam use a lot of Malaysian technical personel for their concerts and large events thus leaving a big void to fill for our own local use,” shared DrSound Productions’ Technical Director, Anthony Chow Chee Ming (below) in his welcome address.

The shortage of skilled workers in the audio, visual and lighting systems industry poses a significant bottleneck to its sustained growth. This scarcity spans across various levels, from seasoned executives to entry-level technicians. 

The consequences of this shortage resonate throughout the industry, affecting operational efficiency, innovation and the ability to meet the rising demands of the entertainment sector.

ANTHONY (right) receiving a token of appreciation from Swaminathan besides Dr. Paul.

Dato’ Swaminathan Mahalingam, Managing Director of ICMS Education Group Sdn Bhd, highlighted the significance of the partnership and the transformative potential of the TVET Train2Place scheme.

In his speech,  Swaminathan emphasized the critical role of vocational education in Malaysia's economic growth and social development. He underscored the importance of bridging the gap between education and employment, ensuring graduates are equipped with the skills needed to thrive in today's dynamic job market.

“The TVET Train2Place scheme stands out for its fusion of innovation and practicality. By providing students with cutting-edge facilities and an engaging curriculum, the initiative aims to create an environment where learning is not only enriching but also enjoyable. With the support of Megastar Arena, students can look forward to a holistic educational experience that nurtures both their skills and confidence.” expressed Swaminathan (pix above).

In the spirit of collective progress and a shared commitment to fortify Malaysia's audio, visual and lighting systems industry, ICMS, Dr Sound Production and Mega Star Arena have embarked on a transformative journey with the initiation of the TVET Train2Place program. 

Recognizing the imperative need to bridge the talent gap at every level, this pioneering initiative focuses on recruiting graduates from esteemed Government TVET institutions and other educational institutions. 

Furthermore, the partnership between ICMS, Dr Sound Productions and Megastar Arena, symbolizes a commitment to fostering inclusivity and social mobility. Through collaborative efforts, the initiative seeks to empower individuals from diverse backgrounds to seize opportunities and realize their fullest potential in the professional arena.

As Malaysia continues to prioritize vocational education as a driver of economic prosperity, initiatives like the TVET Train2Place scheme are poised to play a pivotal role in shaping the future workforce. 

By leveraging the strengths of industry partnerships and innovative approaches to learning, the initiative aims to ensure Malaysia's sustained competitiveness on the global stage.

The signing of the MoA marks not only a significant milestone but also the beginning of a transformative journey in vocational education. Signing for ICMS Education Group Sdn Bhd was Swaminathan while Chow signed for DrSound Productions. Representing Mega Star Arena Sdn Bhd was its founder and chairman Dr Paul Wong.

“With more than 150 concerts happening in Malaysia in 2024, this collaboration will create a more skilled and comprehensive workforce to address the rising needs of the AVL industry,” chipped in Dr Paul Wong, (below, left) who has been in the events industry for more than 38 years.

“As we embark on this exciting endeavour, we invite all stakeholders to join us in shaping a future where aspirations know no bounds and where individuals are empowered to turn their dreams into reality,” concluded Swaminathan.

By providing standardized certification programs and vocational subjects, 

the collaborative partners are not just equipping individuals with skills; but are raising the bar for an entire profession.  

AVL is now a career, opening doors for countless opportunities and growth within the industry.

For the record, DrSound Productions is a pioneering audiovisual company specializing in event management and production services while The International College of Management and Sports (“ICMS”) is a private higher education provider licensed by the Ministry of Education with its main college facilities in Petaling Jaya.

#ICMS #DrSoundProductions #MegastarArena #MoU #TVETTrain2PlaceScheme

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