JBL UNVEILS 'CITY OF SOUND' ROADSHOW @1UTAMA, INTRODUCING LATES AUDIO INNOVATIONS!

 

JBL®, the esteemed lifestyle audio brand under Harman International, is set to redefine the retail soundscape in Malaysia with its "City of Sound Roadshow," currently underway at One Utama Shopping Centre from May 27th to June 2nd, 2025. 

The roadshow proudly marks the launch of JBL's latest innovations, spearheaded by the flagship JBL Tour One M3 Smart Tx, and supported by the newly released JBL Flip 7 and JBL Charge 6 portable speakers, both engineered to deliver powerful sound.

The "City of Sound" promises an unparalleled experiential showcase for audio enthusiasts of every stripe. From immersive demos to exclusive launch bundles and interactive zones, visitors have the unique opportunity to try each of JBL’s exciting new devices for themselves.

At the heart of this sonic experience lies the JBL Tour One M3 Smart Tx, a next-generation over-ear headphone meticulously engineered to deliver studio-level sound with ultimate convenience.

Built with True Adaptive Noise Cancelling, Smart Talk voice detection, and an innovative controller that unctions as a Bluetooth transmitter, equalizer, and connection controller, the TOM3 Smart Tx offers an impressive 70 hours of playback. 

They also feature Bluetooth 5.3 with LE Audio for high-quality wireless sound, and with Personi-Fi 2.0 onboard, every listening session is perfectly tuned to individual preferences. 

Whether you’re working, traveling, or simply tuning out the world, the TOM3 Smart Tx brings unmatched versatility and performance.

Complementing the flagship headphones are the critically acclaimed JBL Flip 7 and Charge 6, poised to be the perfect sound companions for any lifestyle. 

Both models now feature AI Sound Boost, delivering deeper bass and clearer highs even at elevated volumes.

The Flip 7 offers up to 16 hours of playtime, boasts a sleek IP68-rated design, and includes Auracast™ compatibility to sync with other JBL speakers. 

Meanwhile, the Charge 6 further pushes the boundaries of portability with an extended battery life of up to 28 hours, upgraded bass performance, and a built-in USB-C power bank, ensuring devices stay charged on the go. 

Whether it's a beach day, picnic, or a house party, the Flip 7 and Charge 6 are designed to keep the atmosphere vibrant.

For younger listeners, the roadshow also features the JBL Jr 320 and Jr 320BT headphones, offering safe volume limits and colorful designs perfect for kids.

Grace Koh, Vice President and General Manager of Harman APAC Consumer Audio, emphasized JBL’s growing prominence in the Malaysian market. 

"With our strong retail partnerships and a deep connection to the Malaysian youth culture, we have significantly amplified JBL’s visibility across key retail chains and lifestyle channels," she stated. 

This focused approach, she added, has firmly established JBL as the preferred portable audio brand for Gen Zs and young adults in Malaysia. 

Koh further highlighted JBL's consistent strong performance on e-commerce platforms like Shopee and Lazada, along with active engagement in ACG events and youth communities, underscoring the brand's successful evolution into a prominent lifestyle brand within the region.

All newly launched JBL® products are readily available for purchase through Lazada, Shopee, and a wide network of leading retailers, including ALL IT Hypermarket, Viewnet, Urban Republic, Thundermatch, Vivid Concepts, PC Image, SY Electric, THT, One Living, Harvey Norman, AES, Central Electronics, SS Audio, Brightstar Computers, Style Laser,and EKS. 

For more details on JBL products, interested individuals can visit www.jblonlinestore.com.my. or click HERE.

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