ELBA UNVEILS EXTENSIVE HOME CLEANING INNOVATIONS

ELBA, a household name in Malaysia for nearly five decades, recently marked a significant milestone at its ELBA Dealers Convention 2025 with the unveiling of its most comprehensive range of home cleaning solutions to date. 

This pivotal expansion, featuring groundbreaking innovations in washing machines, vacuum cleaners, and dishwashers, underscores ELBA's strategic move towards becoming a complete home solutions ecosystem, building upon its established leadership as the No. 1 Cooker Hoods brand in Malaysia.

The convention, which saw a remarkable showcase of the brand's expanded portfolio, highlighted ELBA's commitment to simplifying daily cleaning for modern households. 

Beyond the new cleaning appliances, the event also featured enhancements across its existing kitchen range, reaffirming ELBA's mission to deliver practical innovations that meet real-life needs in every corner of the home.

FROM Left: Jimmy Tan, Chiau Haw Choon and Tok Sang Man.

Mr. Tok Sang Man, Managing Director of ELBA Malaysia, articulated the significance of this moment, stating: 

"The ELBA Dealer Convention 2025 represents a defining moment in our brand’s journey. With nearly five decades in Malaysia, we’ve built our reputation on unwavering quality and reliability. Today’s event reaffirms our commitment to innovation while staying true to what Malaysian families need – practical solutions that feel familiar, yet refreshingly modern."

Also present officiating the event were Mr. Jimmy Tan, Group Chief Executive Officer of Fiamma Holdings Berhad and Mr. Chiau Haw Choon, Group Managing Director of Chin Hin Group. 

A significant focus of the convention was ELBA’s expanded laundry care line-up, which introduces three distinct series engineered to cater to the diverse needs of Malaysian households. 

The Queluxe Series front-loading washer-dryers stood out with their PerfectDose automatic detergent dispensing, a clever SpaceSaver design maximizing capacity in compact frames, and a comprehensive Drum Clean+ self-cleaning function ensuring long-term hygiene. 

Meanwhile, the LavaWave Series front-loading washers impressed attendees with their Silent DD Inverter technology for whisper-quiet operation, an enhanced UltraMax Door design facilitating effortless loading, and Lava Steam functionality delivering deep-cleaning performance by removing bacteria, allergens, and wrinkles, thus keeping clothes fresh and healthy after every wash. 

For consumers preferring top-loading models, the Elysian Series top-loading washer showcased Ultra Stain Wash technology that intelligently adjusts water speed to suit specific garment needs, Silent DD Inverter operation for peaceful homes, and Drum Hygiene self-cleaning functionality for consistently fresher results.

Venturing into a new category, ELBA's latest floor care innovations garnered considerable attention due to their practicality and performance. 

The AIRGlide Series cordless stick vacuum features advanced Dust Seal Filtration Technology, ingeniously paired with a generous 3.0L Insta Clean Hub to seal and transfer debris to the auto clean station without exposure to the environment. 

Its Motorised Power Brush adapts seamlessly across various floor surfaces, including the tiles and timber commonly found in Malaysian homes. 

Complementing this, the HYDRO Cleanse Series floor washer also impressed with its extra-large dual water tank system, a precision 3-edge cleaning brush designed for challenging corners, and an advanced 360° self-cleaning system. 

A standout feature, the Therma Jet 60°C hot air drying, ensures the unit remains hygienically clean and ready for its next use.

Completing the comprehensive showcase, ELBA introduced three new dishwashers, perfectly designed for freestanding, built-in, and tabletop settings. 

These models demonstrate the brand’s commitment to elevating kitchen efficiency with revolutionary AutoDoor Technology, which releases hot air before the cleaning cycle is complete, AquaBeam UV sterilisation for maximum hygiene, and Fresh Air Storage capability, maintaining tableware cleanliness and freshness for up to 168 hours.

Tok Sang Man further elaborated on the company’s vision, adding, “Building on the success of ELBA Dealer Convention 2023, we’ve completed our cooking and cooling range—and this year, we’re proud to expand into the cleaning category. It’s another step toward our vision of delivering a complete home solution for every Malaysian household. For decades, ELBA has supported Malaysian families – from daily meals to festive moments and everyday chores. More than just appliances, we’re proud to be at the heart of every Malaysian home.”

As the curtain fell on the ELBA Dealer Convention 2025, the brand’s clear vision emerged: to empower Malaysian households with thoughtfully engineered, affordably accessible, and built-to-last solutions. 

This landmark event not only reinforces ELBA’s trusted home partner status but also signifies ELBA’s unwavering promise to shape the everyday experiences of Malaysia’s next generation of families. 

The new range of ELBA household solutions is set to be available in stores from July 2025 onwards at ELBA authorised dealer retail stores nationwide. 

For more information, consumers can visit ELBA’s official website or connect through their official social media platforms on Instagram and Facebook.

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