WATSONS FASHION WEEK TAKES CENTRE STAGE WITH 'THE NEW BEAUTIFUL' BRAND REFRESH!

WATSONS Malaysia is making a significant splash at IOI City Mall Fashion Week 2025, taking centre stage not just as an official partner, but also as the official makeup and hair provider and the headline brand for the four-day fashion showcase.

This commanding presence powerfully reinforces Watsons' standing as Malaysia's leading health and beauty retailer while simultaneously highlighting its progressive approach to customer experience, team empowerment, and health and beauty innovation.

At the heart of Watsons' impactful participation is the grand unveiling of its brand refresh, aptly named "The New Beautiful.”

A key moment on the runway was the debut of Watsons’ new uniforms, meticulously designed to empower team members with a modern, functional, and reflective look that truly embodies their identity. 

These new uniforms, boasting premium detailing and everyday comfort, symbolize the brand’s deep-seated commitment to helping people "Look Good, Do Good, and Feel Great.”

“We call it “The New Beautiful” because beauty today is no longer just about how we look, it’s about how we feel, how we care, and how we live. This collaboration reflects how we show up every day proud, confident, and connected to our customers. 

“Alongside this, we’re also unveiling our new uniform, exciting new experiences for our members with an advanced loyalty program, health and lifestyle initiatives, e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,” said Caryn Loh, Managing Director of Watsons Malaysia and Health & Beauty Asia, AS Watson Group. 

The runway itself was a spectacle of vibrant energy, brought to life by Watsons Ambassadors Phei Yong and Ayda Jebat, alongside a stellar line-up of Celebrity Friends, including Amber Chia, Nabil Mahir, Fiqrie, Arisa, Joshua, Gajen, Shu Faye, and Kavitha. 

Their collective presence authentically captured the confidence, authenticity, and sense of purpose that underpin Watsons’ brand refresh.

Demonstrating Watsons' unwavering commitment to innovation and customer-first services, the brand showcased its upgraded offerings directly on the runway in a truly engaging and fashion-forward manner.

This included  a spotlight on the enhanced Watsons Club experience, which now boasts the "Biggest Rewards" programme ever through W Rewards. which recently earned recognition in the Malaysia Book of Records as the Most Merchant Touchpoint in a CRM Card, in addition to offering eStamps and a host of exclusive benefits designed to make every shopping trip more rewarding.

Furthering its dedication to holistic health and wellness, Watsons also recently introduced the 45+ Club, a dedicated program providing tailored benefits and rewards for its elder members. 

For the digital-savvy shopper, Watsons continues to lead with seamless online services, including 24/7 online shopping, express delivery as fast as two hours, and daily online-exclusive deals and sales, ensuring customers can access the best of beauty and wellness anytime, anywhere.

In line with “The New Beautiful” ethos, Watsons continues to lead in curating the most in-demand beauty products across diverse cultures. 

Showcasing the latest in K-Beauty and J-Beauty to proudly spotlight Malaysia’s homegrown beauty brands, Watsons is deeply dedicated to offering diverse, trend-driven selections that resonate with every beauty enthusiast. 

The excitement is set to continue with the highly anticipated Watsons Beautopia Beauty & Wellness Expo, a four-day celebration of all things beauty, scheduled to take place at the IOI Grand Exhibition and Convention Centre from July 3 to July 6, 2025,  a four-day beauty celebration where enthusiasts can explore the best of skincare, makeup, wellness, and exclusive brand experiences, all conveniently under one roof.

Behind the scenes, Watsons seamlessly transformed beauty into artistry, serving as the official hair and makeup provider for the entire fashion week. 

Flawless looks throughout the event were powered by leading brands such as BAD LAB, BZU BZU Little Lady, Dazzle Me, Maybelline, Skintific, and APT Hair Salon. 

This was complemented by comprehensive styling support from Watsons’ extensive beauty and health portfolio, featuring a wide array of brands including C.Code, Ever Collagen, Hair System by Watsons, Judydoll, Kate, Kiss Me, Klorane, Lucidol-L, NH Detoxlim, Schwarzkopf, Silkygirl, Swisse, Wardah, Wet n Wild, Y.O.U, Yukazan Supplement, and Watsons Brand.

The immersive Watsons experience continues throughout the week with daily runway shows, influencer appearances, and engaging beauty activations scheduled from 18 to 21 June 2025.

Fashion has truly taken  centre stage through exciting brand collaborations between Watsons and various mall tenants.

Highlights include the Lacoste Fashion Show by Swisse, IOI Weddings by Maybelline, Sui Sui by Y.O.U, Kashka by Wardah, East India Company by Bad Lab, Bayu Somerset & Clarks by Dazzle Me, Colegacy by Skintific, and the Kids Fashion Show featuring Babyshop, Max Fashion, Mothercare, PONEY, and Rookie by Bzu Bzu Little Lady.

For more information, the public is encouraged to visit www.watsons.com.my or follow @watsonsmy on social media.

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