SOOKA CELEBRATES 4th ANNIVERSARY WITH TECH UPGRADES & SUBSCRIBER REWARDS!

SOOKA, Malaysia’s leading streaming service, celebrates its 4th anniversary recently with a robust celebration that highlights its remarkable journey of growth and innovation. 

The festivities include significant technological upgrades, a suite of customer appreciation initiatives, and an array of limited-time promotional offers, all underscoring sooka’s established position as one of the nation’s fastest-growing entertainment platforms. 

This milestone reflects four years dedicated to cutting-edge innovation, user-centric development, and a profound connection with Malaysian audiences through relevant, engaging content that authentically reflects local passions and cultural nuances.

Over the years, sooka has evolved to deliver streaming experiences that are tailored specifically to Malaysian audiences.

Key upgrades since the beginning of the year include a refreshed app with 2x overall performance improvement, an enhanced sooka TV Stick - now with 4K UHD sports content - and personalized content and navigation - all designed to provide a faster, smoother, and more intuitive user experience.

Furthermore, new personalized content and navigation features have been introduced, meticulously designed to provide users with a more intuitive and seamless journey through the platform's vast offerings. 

In a proactive move to bolster customer support, an AI-assisted chatbot is now readily available, offering quick and efficient assistance. 

Additionally, an integrated Electronic Programme Guide (EPG) and dynamic tabs, set to be rolled out across all platforms in the coming weeks, will further simplify navigation, making it easier than ever for users to discover and access both live channels and an extensive library of video-on-demand content.

Sooka has reported an impressive 100% year-on-year growth in paying subscribers, solidifying its status as the number one sports app and ranking among the top five highest-grossing applications on the Google Play Store in Malaysia.

The platform consistently receives high user ratings, with 4.6 stars on the Google Play Store and 4.2 stars on the App Store, affirming its consistent performance and high user satisfaction.. 

This strong momentum firmly establishes sooka as the fastest-growing Over-The-Top (OTT) app in Malaysia, outperforming both regional and global competitors in the local market.

Chu Young Lee, Director of sooka, reflected on the journey, stating, “Our journey over the past four years has been humbling. We’ve built a platform that champions Asian content and live sports while embracing the latest in streaming technology. Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all.  We’re deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of.”

To express profound gratitude for their unwavering support, sooka is rolling out a series of special birthday perks, available until July 31, 2025. 

New subscribers are invited to enjoy an exclusive offer of 10 days of complimentary access to the comprehensive Sports & Entertainment plan by simply using the promo code HBDSOOKA.

Furthermore, all users will automatically be entered into a daily draw for 30 days, with the exciting chance to win coveted prizes such as an LG 86” 4K UHD Smart TV or a sooka TV Stick. 

In another enticing offer, the sooka TV Stick, with a recommended retail price of RM349, is now available for free with the purchase of a six-month sooka Premium plan at an attractive price of RM249. 

Adding to the celebratory deals, a limited-time “Buy 1 Free 1” annual pass offer commenced on sooka’s official website (https://sooka.my/) on June 25, 2025, providing subscribers with an incredible 24 months of access for as little as RM149.

All users are also entered into a daily draw for 30 days, with the chance to win an LG 86” 4K UHD Smart TV or a sooka TV Stick. 

As it embarks on its fifth year, sooka remains committed to expanding its footprint by enhancing its content offerings and leveraging technology to deliver a world-class entertainment experience for all Malaysian.

In the coming months, sooka will be announcing collaborations and bundles with major Telcos and Financial Institutions to increase value to our joint customers. 

These partnerships form part of sooka’s broader mission in making the platform more accessible to audiences and to strengthen its position in Malaysia’s digital entertainment landscape.

Sooka truly embodies having “got it all.” The app is readily available for download from the Apple App Store or Google Play Store for mobile devices, and on all major Smart TV platforms. 

For more information on sooka and the sooka TV stick, do visit https://sooka.my/m/tv-stick.

#Sooka #GotItAll #SookaStick #StreamingService #Buy1Free1 #OTT #ForYouPage