BZU BZU LAUNCHES 'LITTLE LADY' COSMETICS, SKINCARE LINE FOR CHILDREN!

FAMILY care brand BZU BZU has introduced "Little Lady," a new line of  11 products — comprising cosmetics, make-up removers and skincare items specially formulated for children aged four and above. 

Each product is formulated with a gentle, non-toxic blend, free from harsh chemicals and unnecessary additives, ensuring a safe play experience for delicate young skin and giving parents complete peace of mind. 

The entire Little Lady collection is exclusively available at Watsons stores nationwide, as well as on the Watsons website, the BZU BZU official website, TikTok Shop, Shopee, and Lazada.

Raphael Jiang, CEO and Co-Founder of BZU BZU, highlighted the brand’s mission, stating:

“As a brand that has always grown alongside families, this is our way of helping parents nurture healthy self-care habits in their children from an early age. It’s more than just cosmetics — it’s about inspiring creativity, building confidence, and encouraging mindful routines that will last a lifetime.” 

RAPHAE Jiang (left) and Watsons Malaysia managing director Caryn Loh (right) at the launch of Little Lady cosmetic and skincare line at Sunway Pyramid, Petaling Jaya on Nov 6, 2025.

Cosmetics are no longer just for adults — they are also a form of creativity and self-expression for children. 

Recognising a gap in the market for safe, age-adaptive cosmetics made for young skin, BZU BZU developed Little Lady to empower children to express themselves freely, whether inspired by their favourite idol, their mom or their big sister. 

The full line of 11 products includes a comprehensive makeup range and a nourishing skincare collection:

For Eyes:

To achieve a sparkling look, kids can choose from: 

* Eyeshadow Palettes (RM59.90 each) – Available in Cotton Candy (coral) and Lilac Dreamer (lilac) palettes with 4 shades (2 matte and 2 glitter). Each comes in a cute pink compact with a built-in mirror for easy application. 

* Eyeshadow Sticks (RM35.90 each) – Available in Rose Glow and Electric Caribbean (blue) for a full glittery finish. Formulated without talc for added safety. 

For Lips: 

* Lip Tint (RM35.90 each) – Comes in Sweet Candy (deep rhubarb) and Dreamy Pink (cherry). These non-sticky, fragrance-free tints glide on smoothly for a fuss-free reapplication. 

For Face:

* Powder Blusher (RM35.90) – Shade 301 Petit Rose adds a pop of colour to the cheeks.

Each comes with a soft cushion puff for easy use.

* Loose Powder (RM35.90) – Finely milled powder with a hint of shimmer for a natural, glowy finish.

For Nails:

* Complete the look with Little Lady Nail Polish (RM18.90 each) — fast-drying, easy peel-off, and water-removable to protect delicate nails.

Available in two shades: Sparkling Hearts (pink) and Dazzling Star (blue).

Each set includes two pots — one for colour and one for glitter — for extra sparkle and creativity.

Little Lady Make Up Removing Essentials:

To make cleansing simple, Little Lady also offers Micellar Water and Makeup Removing Wipes. The wipes are perfect for quick, on-the-go cleanups, while the Micellar Water provides a gentle yet thorough cleanse — making makeup removal safe and easy for kids.

Complementing the cosmetics range, the Little Lady skincare collection is enriched with prebiotics, botanical oils, and ceramides, thoughtfully formulated to support and restore the skin’s natural moisture barrier. These products offer gentle hydration while keeping skin healthy and resilient. 

The range includes three essential products: 

•  Facial Cleansing Mousse (RM39.90) – Sulfate-free and enriched with prebiotics for   gentle cleansing that nourishes as it purifies. 
•  Moisturizing Sorbet Crème (RM49.90) – Lightweight yet deeply hydrating, infused with prebiotics and ceramides to maintain moisture balance. Free from mineral oil, parabens, and alcohol to minimise the risk of clogged pores. 
•  Hydrating Facial Mask (RM24.90) – Packed with prebiotics and moisturising allantoin, it delivers soothing hydration — perfect as a 15-minute bedtime treat.

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To celebrate the launch, Little Lady’s media event was held on 6 November 2025 at Sunway Pyramid LG2 Central Avenue from 3PM to 5PM. 

Guests enjoyed a fun-filled afternoon featuring dance performances, a makeup demonstration, and a mini catwalk show.

A four-day roadshow followed from 6–9 November 2025 at the same venue, featuring exclusive promotions, giveaways, and hands-on activities, giving customers a first-hand experience with Little Lady’s new products. 

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