BIGSELLER SUMMIT ADDRESSES CROSS-BORDER CHALLENGES AND FUTURE TRENDS!

Southeast Asia’s e-commerce landscape took center stage at the BigSeller Malaysia E-Commerce Summit 2025, where over 500 attendees, from beginner and experienced local sellers to industry leaders, gathered to address key challenges in cross-border selling and scaling online businesses. 

Held at the Park Royal Collection Kuala Lumpur, the full-day event organised by leading cross-border e-commerce SaaS platform BigSeller, offered practical insights and strategic solutions for the region's dynamic digital marketplace.

Sessions were delivered in both Chinese and English, with live interpretation available to cater to Malaysia’s multilingual business community.

The summit kicked off with opening remarks from BigSeller Chief Executive Officer Shirley Xie, followed by a keynote speech from Li Jing, BigSeller’s Southeast Asia Market Director.

In his presentation  titled “New Engines for Southeast Asian E-Commerce Growth,” Li identified four recurring obstacles businesses face when entering international markets — collaboration gaps, warehousing inefficiencies, profit blind spots, and failed expansion strategies.

Li also shared real case studies and demonstrated how BigSeller’s tools address pain points through full-chain digital collaboration, intelligent warehouse management, and real-time financial insights. 

Throughout the day, a series of expert talks and presentations offered deeper insight into the region’s e-commerce landscape.

Momentum Works CEO, Li Jiangan discussed his ten predictions for the future of Southeast Asian e-commerce and explored how sellers can leverage the GMV Max feature on TikTok Shop to scale their businesses.

Payment innovation was a key topic, with Zhong Yi, Vice President of LianLian Global, discussing its role in driving success in cross-border e-commerce, while Liang Jiawei, General Manager of Shan Hai Tu Malaysia, provided an overview of Malaysia’s e-commerce market and its regulatory requirements.

From the seller's perspective, Liu Linhai, CEO of Dreamer Age, discussed how his brand evolved from 0 to 100 by combining the strengths of both China and Malaysia.

Meanwhile. William Chen, Business Development Director at Ninja Van China, highlighted the importance of streamlined logistics in enabling sellers to access markets across Southeast Asia more efficiently.

“Too often, businesses rush into new markets without the right infrastructure in place. What we’re building at BigSeller is designed to fix that. The real engine of growth is data-driven, refined operations. With the right systems, sellers can move from simply selling products to actually running their operations with strategy,” added Li.

Representatives from TikTok, Shopee and Lazada also shared valuable insights on the Malaysian market and the overall growth of e-commerce in the region.

The summit concluded with a roundtable discussion titled, "Bridging the Cultural & Policy Gaps: A Deep Dive into the Malaysian Market," moderated by An He SEA co-founder Zhong Jun. 

Panellists from Seastar Overseas Warehouse, Global Trade Malaysia, Almighty, Kalodata and Kaiyun Global discussed localisation strategies, policy compliance, and operational practices tailored to the Malaysian market.

BigSeller, which currently supports more than 930,000 users across Southeast Asia and processes over 300 million marketplace orders monthly, is a testament to this philosophy. 

Its platform is widely used by Malaysian sellers to sync products and orders, manage inventory, and track performance across multiple platforms — all from a single dashboard.

Sellers interested in exploring BigSeller’s suite of tools can register for free at www.bigseller.com.

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