AEON, AEON CREDIT FORMALIZE JOINT VENTURE TO UNIFY DIGITAL ECOSYSTEM

IN a significant move to future-proof their brand for a digital-first consumer era, AEON CO. (M) BHD. and AEON Credit Service (M) Berhad have formalized a strategic joint venture. 

The new entity will serve as a centralized hub to integrate customer membership, data intelligence, and digital engagement, ultimately creating a seamless and more rewarding experience across the entire AEON ecosystem in Malaysia. 

This collaboration is set to unify the group’s retail, financial services, and new digital banking offerings, with the goal of providing timely and tailored benefits to customers.

With an initial paid-up capital of RM50 million, the new entity will be jointly owned by AEON Credit with a 51% stake and AEON with a 49% stake, subject to regulatory approvals. 

The joint venture is envisioned as a centralized orchestration layer, bringing together customer engagement, digital media, data analytics, and marketing solutions.

DAISUKE Maeda (left) and Naoya Okada.

“This JV unlocks the true ecosystem synergy - bringing together retail, financial services and digital capabilities to create seamless added value for our customers,” said Mr. Daisuke Maeda, Managing Director of AEON Credit during a press conference at the Joint Venture Signing Ceremony between AEON & AEON Credit held at AEON Credit’s headquarters, The Verticle,Bangsar South on 19th August 2025.

He added, “With AEON Bank joining the synergy as the JV’s official bank, it strengthens our shared commitment to digital innovation and data-driven growth. AEON Bank will also support AEON partners through business banking solutions, complementing the JV’s role in driving platform partnerships that benefit all AEON Group’s customers.”

Beyond customer benefits, the new entity will also act as a commercial data and marketing exchange hub, enabling AEON Group companies and partners to engage with AEON’s large customer base with greater relevance and impact.

“By aligning our retail scale with AEON Credit’s digital and financial infrastructure, we are co-creating an intelligent membership ecosystem designed to grow with our customers,” said Mr. Naoya Okada, Managing Director of AEON. 

He described the joint venture as a cornerstone of the company’s long-term digital transformation strategy.

As part of its development, the JV will unify data and membership management across AEON’s entities - namely AEON, AEON BiG Sdn. Bhd., AEON Credit, and AEON Bank Berhad, establishing a foundation for deeper ecosystem integration and shared value creation.

The joint venture is anticipated to begin operations in the fourth quarter of 2025, subject to regulatory and operational readiness, marking a significant joint investment in future-proofing the AEON brand for a digital-first consumer era.

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