THE CURVE SHARES SWEET MOMENTS, RAISES THE CURTAINS ON MALAYSIA CHOCO FEST!

CHOCOLATE lovers and families are invited to embark on a sweet journey celebrating Malaysia’s cocoa heritage as the Curve hosts its inaugural Malaysia Choco Fest, a four-day celebration showcasing the story, creativity and craftsmanship behind one of the world’s most beloved treats.

Held from 25 to 28 June 2026 at the Centre Court, the festival is organised in collaboration with industry partners including Lembaga Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia and Tourism Selangor, bringing together chocolate enthusiasts, families and the community to discover the journey of cocoa from bean to bar.

More than just a chocolate-themed event, Malaysia Choco Fest offers visitors an immersive experience into the country’s cocoa industry through interactive showcases, educational activities and hands-on sessions. With insights from LKM experts, guests can explore the science behind cocoa cultivation, the art of chocolate making and the transformation process that turns cocoa pods into delicious creations.

The festival also reflects the Curve’s ongoing efforts to create meaningful lifestyle experiences that go beyond retail, providing shoppers with opportunities to connect, learn and create memorable moments with their loved ones.

“Chocolate has always been associated with moments of happiness and togetherness. This makes it the perfect way to bring the community together, giving children, parents, families and friends a space to bond while discovering something new,” said Elaine Liew, General Manager of the Curve at the launch of the event recently.

FROM Left: Sin See, Elaine, Theodora and Raoul launching the Malaysia Choco Fest at the Curve recently.

Also in presence were the Director of Market Development and Economic Division, Lembaga Koko Malaysia, Theodora Sebastian, Marketing Director of Mondelez Cadbury Malaysia Singapore, Mei Sin See and Mr Raoul as representative from Tourism Selangor.

She added that Malaysia Choco Fest is part of the Curve’s commitment to offering experiences where every visit becomes an opportunity for discovery while creating lasting memories.

A key attraction of the festival is the Chocolate Marketplace, featuring 20 curated chocolate exhibitors by LKM and Cadbury Dairy Milk Malaysia, offering visitors a chance to explore a variety of chocolate products, innovations and creations.

The Curve has also transformed several areas into chocolate-inspired zones, including the Centre Court as the Choco Pavilion, The Street as Choco Dessert Lane, and the Piazza as the Choco Factory. 

Visitors can further explore themed spaces such as the Artisan Zone, Kids’ Corner, Sampling Area and Chocolate Exhibition, each highlighting the creativity and craftsmanship behind chocolate.

Throughout the four-day celebration, guests can enjoy a variety of activities including interactive games, live chocolate demonstrations and family-friendly experiences. Among the highlights is the Chocolate Fantasy Runway Challenge by the Malaysia Association of Ethical Designers (MAEFD), encouraging visitors to showcase their creativity through chocolate-inspired designs.

Families can also meet Professor Koko, while daily Golden Ticket giveaways offer shoppers the chance to win exciting prizes including a MacBook Neo, Instax Mini, microwave oven, refrigerator and more.

Adding to the festive atmosphere, the Curve will be giving away 100 exclusive goodie bags daily to registered shoppers throughout the celebration, making every visit even sweeter.

With a combination of education, entertainment and indulgence, Malaysia Choco Fest invites visitors to experience chocolate beyond its flavour by discovering the heritage, stories and passion behind every creation.

Whether exploring the marketplace, joining interactive activities or simply spending quality time with family and friends, shoppers can look forward to a celebration where every chocolate moment becomes a lasting memory.

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